Public relations officer:
Job description
Some persons think about
position descriptions during recruitment because they are used to provide
applicants with an overview of a position. However, a position description also
serves other purposes.
Public relations (PR) are the professional
maintenance of a favorable public image by a company or other organization or a
famous person. PR officers use all
forms of media and communication to build, control and manage the reputation of
their clients. PR officers monitor publicity and handle research to find out
the concerns and expectations of the stakeholders.
It is important that proper performance be clearly defined.
Then staff members will know what is expected of them, and managers will know
when performance is acceptable.
Responsibilities
Performance
standards must also be specific so that they can be measured. The role of a public relations officer
varies and will depend on the organization. The tasks often involve:
·
planning, developing
and carry out PR strategies
·
Networking with colleagues and key spokespeople
·
researching, writing
and distributing press releases to targeted media
·
writing and editing magazines,
case studies, speeches, articles and annual reports
·
arrange and coordinating
photo opportunities
·
organizing events
including press conferences, exhibitions, open days and press tours
·
maintaining and
updating information on the organization’s website
·
sourcing and managing
speaking and sponsorship opportunities
·
instructing market
research
·
Managing the PR
aspect of a potential crisis situation.
Qualifications
- Experienced in the field for 3 years
- Must have a bachelors degree in publications
- Needs to know advertising,
Publishing and Product Development.
- Familiarity with multiple
channels of distribution, with special emphasis on direct mail and branded
retail.
- Advertising and/or creative
management experience with responsibility for major brands, particularly
those marketed to children and parents.
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